Hisense recently unveiled its TV plans for 2021 in the US, which includes the release of the much anticipated Hisense U9DG model featuring Dual Cell technology.
The Dual Cell is a cutting-edge technology that Hisense hopes will capture the imagination of TV buyers by using (as the name suggests) two layers of TV panels to enhance the picture. In particular, it uses a “luminance layer” behind the 4K grayscale panel, effectively producing monochrome and color images simultaneously.
We’ve seen the Dual Cell in action at various tradeshows like CES and IFA over the years, but Hisense seems to be finally confident enough to bring it to the US market.
Over the years, Dual Cell technology has appeared at several expos and trade shows.
Hisense U9DG (released mid-2021) has 2 million local dimming zones, which conceivably is a drastic upgrade from the tens of thousands of dimming zones found on the latest Mini LED TVs. Nevertheless, it still does not measure up to OLED per-pixel lighting. The Hisense U9DG has a 120Hz panel, 1,000 nits max brightness, and plenty of gaming features like VRR, ALLM, FreeSync, and a “high-speed HDMI port” for next-gen gaming.
Wait, there’s more.
Hisense unveiled another 8K TV, demonstrating increasing confidence in their cutting-edge display technologies. This new product line, the U800GR (to be released mid-2021) contains 33 million pixels, AI upscaling, along with the Roku Smart TV platform. Furthermore, it has Dolby Vision and Dolby Atmos, and a maximum brightness of 1,000 nits – certainly not as bright as Samsung’s new TVs, but slightly higher than today’s best OLED TVs.
Other mid-range models include Hisense U8G ULED (released in May with 1500 nits brightness, 4K resolution, Dolby Vision IQ (to adjust brightness according to ambient light), Dolby Vision, and an anti-glare screen.
There’s also a model for gamers called the Hisense U7G (launching mid 2021) with a 4K display and 120Hz panel, as well as HDMI 2.1, VRR, ALLM, and Freesync Premium for streaming.
The Hisense U6G (currently available) is the basic model in their new 4K TV lineup, which runs with a 60Hz panel and a maximum brightness of 600 nits, although it also has a full set of local dimming (instead of edge lighting). as support for Dolby Vision / Dolby Atmos. The entry-level A6, R6 and R7 models were not shown at the time of the announcement, but the A series was available and the R series models will arrive in late 2021.
All of the new TV screens listed here run on Android TV, with the exception of the Hisense 8K Roku model. We don’t have pricing information yet, for the aforementioned models but we’ll be sure to keep you posted as updates come in.